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Guidelines

Regional app pricing, explained

Practical guides to regional app pricing, purchasing-power concepts, Google Play workflows, and the decisions behind a price change.

Each article explains the concept, how to interpret it, and where its limits are. Account-specific operating steps remain in the dashboard. Machine-readable public articles are at /guidelines/raw.

Start here

What the product does, how to get a first result, and what it will never do behind your back.

  • What Paywall Parity does

    The closed pricing loop, what each stage is responsible for, and which stages are live today.

  • Your first pricing matrix

    Connect Google Play, import a catalogue, and read a full regional matrix. Roughly fifteen minutes, no store writes.

  • The safety model

    Every rule that stands between a calculation and a real price change, and why each one exists.

Concepts

The vocabulary every screen uses: baselines, parity targets, strategies, rounding, confidence, drift.

  • Store baselines

    What Google's own converted price is, why it is shown beside your price, and every reason the column can be blank.

  • Parity targets

    How a recommended regional price is derived, from purchasing-power data through dampening, bounds, and rounding.

  • Strategies

    The three strategy presets, the exact intensities and bounds behind each, and how to choose between them.

  • Confidence

    How the confidence score is computed, the thresholds that gate a recommendation, and when the system abstains entirely.

  • Drift

    The four drift severity bands, what triggers each, and why an exchange-rate movement can never authorize a store write.

  • Protected markets

    Markets whose price is held regardless of what the strategy computes, and how to tell a real recommendation from a data artifact.

Workflows

The operating loop, one task at a time, from connecting a store to measuring what a change did.

  • Connecting Google Play

    The eight steps from a service-account key to an imported catalogue, and what to check when one of them fails.

  • Reviewing recommendations

    How the inbox is ordered, what makes an item approvable, and what approval does and does not do.

  • Staging and publishing

    How a deployment draft is built and validated, what publishing does, and how a write is verified.

  • Price history and restoring original prices

    Every price a market has had since import, who changed it, and how to return a plan family to its original prices.

Reference

Exact formulas, inputs, statuses, and error codes. Look things up here rather than inferring them.

  • Pricing formulas

    The exact arithmetic behind a parity target and a confidence score, with every constant and weight stated.

  • Error codes

    Every error code the application surfaces, what actually caused it, and what to do about it.

  • Terminology

    The words the product uses, and how each differs from the one it is most often mistaken for.

Integrations

What each provider supplies, what it is allowed to change, and where its limits are.

  • Google Play

    The Android Publisher endpoints used, the scope and permissions required, and the limits of what the provider can do.

  • Apple App Store

    Connect App Store Connect to import an iOS app's subscriptions and current regional prices in read-only mode.

  • Revenue signals

    What the RevenueCat connection measures today, how coverage is reported, and why its ROI remains directional.

Trust and operations

Permissions, credential custody, retention, audit records, and how failures are reported.

  • Credential custody

    Where store credentials live, what the application database holds, and why authenticated calls execute outside it.

  • Methodology and sources

    Where the economic data comes from, how coverage and freshness are handled, and which markets cannot be analyzed.

  • Audit log

    What the workspace audit log records, who can see it, how long it is kept, and how to export it.

Paywall Parity

Set your price once. Price every market right.

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Economic data: World Bank International Comparison Program.