Integrations
Revenue signals
Outcome measurement is planned and not built. What it will require, and why no uplift claim is made today.
Not implemented. No revenue data is collected, and no revenue outcome is measured or displayed anywhere in the product.
This matters more than an ordinary missing feature, because it is the difference between "this price is defensible" and "this price worked". Paywall Parity can currently make the first claim and not the second.
What it would take
Contracts and integrity first. A provider-neutral RevenueSignalProvider, with immutable, idempotent, normalized events carrying provider provenance, product identity, market, currency, event and effective times, deduplication keys, and reconciliation status. Without that, every number downstream inherits an unknown error.
Observed performance. RevenueCat for cross-store subscription context, Google Play for store-native reconciliation. Proceeds, payers, trials, conversions, renewals, cancellations, refunds — with explicit coverage reporting by product and market, so a gap in the data is visible rather than averaged away.
Deployment-linked impact. Each pricing deployment attached to before and after windows, controlled for seasonality, app releases, acquisition changes, promotions, and tax or FX movement. Forecast versus observed, with confidence ranges.
Attribution levels
Evidence would be labelled by how it was obtained, never presented as uniform:
| Level | What it is |
|---|---|
| Directional | Simple before-and-after observation. The weakest form. |
| Comparative | Matched market or product trend, with confounders annotated. |
| Experimental | Holdout or staggered rollout with sufficient sample. |
Directional evidence will never be described as revenue caused by Paywall Parity. Pre/post movement in a market where you also shipped a new onboarding flow tells you very little, and presenting it as attribution would be the central dishonesty of this product category.
What this rules out today
No uplift percentage. No ROI figure. No payback period. No "customers see X% more revenue". None of those can be computed, so none of them appear.
Stripe
Stripe is a possible later adapter for web or off-store payments. It is not a substitute for Play billing data and would not be presented as one.