Paywall Parity turns a single Google Play base price into market-by-market recommendations grounded in local purchasing power, not a blunt currency conversion.
“A dollar price can travel the world. Its purchasing power cannot.”
The default. Meaningful local pricing without giving away margin.
Lower to convertAbove local means
The store's FX price asks buyers here for far more of their income than a US buyer pays. A parity price reaches people who would never pay the converted figure — typical across Latin America, Africa and South and Southeast Asia.
Priced above local purchasing power, rounded to the local INR ladder.
Illustrative World Bank PPP snapshot. In the product these are versioned, dated observations you can audit per market.
01The problem
Google converts your base price at the exchange rate and stops. Exchange rates describe what currencies trade for, not what a subscription costs someone relative to what they earn.
₹399
Straight FX conversion prices your app like a New York salary. Local competitors sit an order of magnitude below.
₦6,968
Devaluation moves faster than anyone updates a price sheet. Your paywall silently doubles in real terms.
kr 1,595
The gap runs the other way. Prices here sit above the US, so the FX conversion undercharges and leaves revenue on the table every day.
02How it works
The analysis is useful even if you never publish a single change through us.
Add a service account and we validate access before touching anything. Subscriptions, base plans, offers and one-time products import with their current regional prices intact.
Read-only scope by default
Each market gets a dampened purchasing-power price built from World Bank PPP factors, price levels and income data, then rounded to the ladder that market actually uses.
Deterministic and reproducible
Your current price, Google's default conversion and our recommendation side by side, with the full reasoning attached. Lock the markets you never want touched.
Nothing publishes without you
A dry run shows exactly what would change. Approved changes publish under a lock with idempotency keys, then we read the store back to confirm each write landed.
Rollback is one deployment away
03Comparison
Google converts at the exchange rate. We start from what the price is worth locally, dampen it so no market falls off a cliff, and round to a number that market recognises.
| Market | Sample FX | Paywall Parity | Change |
|---|---|---|---|
| INIndiaINR | ₹799 | ₹399 | -50% |
| BRBrazilBRL | R$55.99 | R$35.99 | -36% |
| IDIndonesiaIDR | Rp157,799 | Rp86,599 | -45% |
| PLPolandPLN | zł38.99 | zł26.99 | -31% |
| DEGermanyEUR | €8.99 | €7.99 | -11% |
| ISIcelandISK | kr 1,368 | kr 1,595 | +17% |
Balanced strategy, illustrative World Bank PPP snapshot. Your own figures use live, dated observations.
04Product
Pricing is a decision, not a setting. Everything here exists to make that decision readable before it reaches your store.
Every market, every plan, in one grid. Filter by parity gap, sort by revenue impact, edit in bulk.
Conservative, Balanced and Growth change the dampening, not the method. Preview before you commit.
Currencies move. When a market drifts from your strategy it surfaces as a recommendation, not a surprise.
Lock a market, a plan or a whole region. Locked prices are never touched by a recommendation.
Annual stays cheaper per month than monthly. We validate the whole ladder before anything publishes.
Every change, who approved it, what the economics looked like then, and the exact calculation behind it.
05Safety
A price change touches real subscribers and real revenue. Every write goes through the same path, and every step of that path is reversible or refusable.
Produces the exact diff and performs zero writes. Asserted at the adapter boundary, not just promised.
If the store changed since the diff was built, the deployment stops rather than overwriting someone else's work.
One deployment per connection at a time. Re-running a publish mutates the store once, never twice.
After every write we re-read the store and confirm. Partial failures show per item, never as a green tick over a broken run.
06Pricing
Publish real price changes on one app for a month, free. After that, plans grow with the number of apps you manage, never with the markets, products or dry runs inside them.
Annual billing: two months free on every paid plan.
Publish real price changes on one app and see them verified before you pay.
$0free
One app, one month, no card. Nothing renews.
Solo developers with a handful of apps to keep priced.
$12.5/mo
$150 billed once a year
Studios that want every app monitored daily, with revenue context.
$32.5/mo
$390 billed once a year
Large catalogues that cannot wait a day to catch drift.
$65.83/mo
$790 billed once a year
Outgrown a plan but not ready for the next? Add 10 apps for $19/mo ($190/yr billed annually) and stay where you are.
Purchasing power parity (PPP) pricing uses differences in local prices and purchasing power to inform regional prices. It can be used alongside exchange-rate conversions when reviewing what customers may pay in different markets.
Connect a Play Console account and see every market’s parity gap in minutes. Nothing changes in your store until you approve it.