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Concepts

Drift

Drift is the distance between a price or its supporting context and the state you last reviewed. It tells you that something deserves attention; it does not authorize a change.

Updated 2026-10-23

On this page

  • Store drift and economic drift
  • Severity is a review aid
  • Recalculate, review, then decide

Store drift and economic drift

Store drift occurs when the live catalogue no longer matches the state used to prepare a decision. Economic drift occurs when updated exchange rates or purchasing-power observations change the context behind a target.

Keeping these separate matters: one is about the source of truth in Google Play, while the other is about the evidence used to evaluate it.

Severity is a review aid

Small movement may only need monitoring. Larger movement can justify a new pricing review, especially when it affects an important market or changes the relationship between plans.

Severity helps order attention across a large catalogue, but it should not be mistaken for a command to publish.

Recalculate, review, then decide

When drift matters, refresh the catalogue and calculate against the new state. Review the resulting difference as a new decision rather than silently carrying an old approval forward.

This keeps monitoring useful without turning market movement into automatic store mutation.

Using this in Paywall Parity

The dashboard guide contains the account-specific steps, controls, and current product behavior for this topic.

Open the dashboard guide
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On this page

  • Store drift and economic drift
  • Severity is a review aid
  • Recalculate, review, then decide
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Economic data: World Bank International Comparison Program.