Concepts
Strategies
A pricing strategy controls how strongly purchasing-power differences influence regional prices. It expresses a commercial posture rather than selecting a universally correct answer.
Updated
Conservative, balanced, and growth-oriented choices
A conservative posture keeps regional prices closer to the existing reference. A balanced posture gives local purchasing power more influence while limiting large moves. A growth-oriented posture accepts wider regional differences where affordability is the priority.
These choices are useful because the same economic data can support different decisions depending on an app's maturity, margins, audience, and acquisition strategy.
Choose for the product, not the chart
A strategy should match the job the price needs to do. A new app seeking adoption may tolerate a stronger affordability adjustment; an established product with a stable subscriber base may prefer smaller changes.
Compare the resulting catalogue as a whole. A strategy that looks sensible in one market can create an uncomfortable ladder elsewhere.
Presets are starting points
Presets make the trade-off legible and repeatable. They do not remove the need to protect exceptional markets or override a price when product knowledge is stronger than the general signal.
The dashboard explains the active preset and the effect it has on each recommendation without requiring the public site to expose the underlying constants.