Concepts
Parity targets
A parity target is a suggested regional price informed by differences in purchasing power. Its purpose is to create a defensible starting point for review, not to claim that one formula can discover the perfect price.
Updated
Why purchasing power changes the comparison
Exchange rates describe how currencies trade. Purchasing-power data adds context about what money buys locally, which can make two exchange-rate-equivalent prices feel very different to customers in different markets.
That context is especially useful when an app sells the same digital product globally but wants regional prices to reflect more than currency conversion alone.
Why the raw economic signal is moderated
A raw purchasing-power ratio can produce changes that are too extreme for a real catalogue. The target therefore balances the economic signal with a chosen pricing posture, practical limits, the market's billing currency, and locally recognizable price points.
This keeps the target connected to the data without pretending that consumer software behaves exactly like a basket of local goods.
How to use a target
Use it to compare markets consistently and to surface prices worth investigating. Then consider positioning, competition, customer mix, taxes, existing subscribers, and the size of the proposed move before publishing.
The exact calculation and its internal parameters are part of the signed-in product documentation; the public concept is the decision model, not the proprietary implementation.