Concepts
Store baselines
A store baseline is the regional price Google Play derives from a reference price. It is useful as a comparison point, but it answers a different question from a purchasing-power target.
Updated
What the baseline tells you
The baseline shows how the store translates a reference price into another billing currency and market. It helps identify whether the current regional price follows the store's conversion, was set manually, or has drifted away from it.
Because it is a conversion reference, it should not be read as proof that the price is affordable, optimal, or appropriate for the product's position.
Why it belongs beside the target
Seeing the current price, store baseline, and parity target together separates three ideas that are often collapsed into one. The current price is what customers face, the baseline is the store's conversion context, and the target is an economic recommendation.
The differences between them provide the useful information. Agreement can reinforce a decision; disagreement tells you what assumption needs review.
When a baseline is unavailable
A missing baseline can result from the product structure, reference-market data, permissions, or the state of the last catalogue import. It does not mean the app has no regional price.
Treat a blank baseline as missing comparison data, not as a zero value and not as a recommendation to change the market.